BEING A BUSWORLD’S LOCATION IS A GREAT RESPONSIBILITY: ALEJANDRO PAZOS, CMO SCANIA ARGENTINA

SCANIA PREPARES NEWS FOR THE EVENT

Colombiabus newsrooom– William Marroquín

They have been many months in virtuality, also of confinement, reflection and rethinking of both business and activities that seem to be ending. It is time to go back, to get going, to get closer as we have always wanted and continue to build lasting relationships in every way. Busworld Latin America 2022 wants to be the great event of the passenger transport industry in the region and a great celebration for bus players to meet again. A great event that involves great preparation and responsibility so that the appointment next September is unforgettable.

Scania Argentina has been a great generator of news in recent months: an increase in the portfolio of sustainable solutions, having natural gas as a standard, working very closely with the country’s bodybuilders, new financing schemes now offered directly that understand the reality of business and the appointment at Busworld is highly anticipated by the brand, they are very proud to play as locals and are already preparing the news that they will present during the great meeting of the Latina bus.

Alejandro Pazos, CMO of Scania Argentina, speaks with emotion about what Busworld represents for the brand and the first appointment in the country «The things that virtuality has, presence and live, the truth that is a pride for those of us who are part of Scania and as Argentines that we are going to host, and it is a great responsibility of an international event with global characteristics, that is why we are very excited about what Busworld Argentina 2022 will be ».

The executive also explains how the brand will be deployed during the event, “Scania has been working on this edition of Busworld, we are anticipating some news in terms of the product and the world of transport. Buswold is an ecosystem where not only chassis manufacturers such as Scania congregate, but also bodybuilders, the public sector and users ”.

It’s been a long time in virtuality and for a moment it was thought that the events that allowed the industry to come together would take longer to reappear, but the countdown has already begun. “Everything indicates that it will be a great event, and we are excited to return after these almost 18 months, where humanity overcame a great challenge, and now we are preparing for the future of sustainable transport with Scania, Busworld and Messe Frankfurt. »

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